Joanna Nodado

Published: February 6, 2024

Photo: Fellows and mentors of Climate Tracker’s Content Creation Hub Cycle 2 pose for a photo.

Climate Tracker Asia conducted a three-day in-person workshop in January, bringing together a diverse group of aspiring storytellers from the Philippines, Malaysia, and Indonesia passionate about confronting climate change through the creation of powerful social media content.

In collaboration with Oxfam International, the second cycle of the Content Creators Hub featured collaborative mentorships, interactive workshops, and practical exercises covering various topics such as visual storytelling, conducting interviews, pitching, and producing creative content on social media.

One of the highlights includes a session on “Multimedia Storytelling for Environment & Climate Stories” led by Celine Murillo. The biodiversity storyteller delved into the elements of a good multimedia story, utilizing platforms like TikTok for meaningful storytelling, and creating content that resonates with the intended audience.

Another session explored ways to create viral videos, led by Rose Barroga, head of content for Project Nightfall, a social media channel known for its global impact in inspiring, entertaining, and impactful videos.

“Retention is key. You don’t give away everything in the first minute. If your hook is a question, answer it in the end and make them stay throughout the video,” Barroga shared.
After the session, participants embarked on a tour at the Manila Observatory, a research institution committed to empowering communities to address the challenges of sustainable development and disaster risk resilience.

Content Creator Hub Cycle 2 fellows and mentors visit Manila Observatory in the Ateneo de Manila University

The fellows presented their solo documentaries and pitched their collaborative film ideas, with mentors and co-fellows offering constructive feedback.

Prior to the in-person workshop at B Hotel in Quezon City, the Content Creator fellows participated in a series of online training sessions on climate science, science communication, and crafting climate messages for the digital age.

Reflecting on the fellowship, Indonesian motion graphics designer Alief Aurum emphasized the significance of finding an effective way to produce content in a more personal manner.

“People are often drawn to personal experiences, emotions, and relatable topics. Instead of creating a new style, let’s make it conversational, like the way we naturally communicate,” he said.

The workshop proved to be beneficial for climate activist and communicator Maria Jaya Ariola, enhancing her advocacy for environmental awareness and community empowerment.

“My biggest takeaway from this fellowship is that storytelling is a powerful tool to elevate the stories of the communities and transform systems for the liberation of all.”

Malaysian journalist Ashley Yeong now contemplates sharing more personal stories and stepping out of her comfort zone. “I think also seeing Celine Murillo’s videos of her being herself […] was really inspiring for me to also put my voice out there and show more of myself.”

Suciati Agustin, a communication officer for an NGO, also said that the Content Creators Hub provided her space for growth and learning.

“This fellowship has been a place for me to grow, create my own work, make mistakes, and learn from them. Working in the environmental sector is challenging, and burnout is common. Knowing that everyone is struggling too gave me strength; you’re not alone, we’re together.”

Finally, Filipino artist Bricx Dumas shared a personal journey influenced by climate change, highlighting the transformative impact on his family and identity.

“When I speak about climate, it’s from the heart, though I may not express it perfectly. That’s why I add a touch of humor; it’s my way of coping. Deep inside, it’s a profound connection,” Dumas said.

Guided by Climate Tracker Asia’s mentors, the fellows will create innovative and compelling multimedia projects that illuminate the experiences of climate-vulnerable communities and inspire action.